For over 10 years, Lucha Libre World has been promoting Lucha Libre in the United Kingdom and beyond.
Apart from producing spectacular events, Lucha Libre World has been involved in various projects including advertising (The Wrestler for Ford Galaxy feat. Silver King), Television (Tiger Aspect, E4, Conan for TBS & ITV), Festivals (Lovebox, Viña Rock), Events (Box Park, Wahaca and Yggdrasil Gaming) and more.
We have worked with some of Mexico's greatest stars including El Hijo del Santo, Dr Wagner Jr, Cassandro El Exotico, Solar, Negro Navarro, El Hijo del Fantasma, Juventud Guerrera, and some of the new stars including Bandido Luchador, Xtreme Tiger and Laredo Kid.
Lucha Libre, which translates as “free fighting”, is a Mexican style of wrestling where fighters enter the ring in flamboyant capes and outlandish suits, wear mythical and colourful masks, perform acrobatic moves and fly from spectacular heights. These are not regular wrestlers, these are the iconic legends and superheroes of Mexico.
Luchadores are traditionally represented by two categories. Rudos, the bad guys or “heels”, who do all to win by using underhanded tactics or by breaking the rules, and técnicos, the good guys or “faces”, literally “technicians”, who play by the rule book, use more complex and spectacular moves.
Masks have been used since the dawn of lucha libre in the early part of the 20th century, and have a historical significance to Mexico in general, dating back to the days of the Aztecs. Masks are colourfully designed to evoke the images of animals, gods, ancient heroes, and other archetypes, whose identity the luchador takes on during a performance.
During their careers, masked luchadores will often be seen in public wearing their masks and keeping up the culture of Lucha Libre, they will still go to great lengths to conceal their true identities; in effect, the mask is synonymous with the luchador.